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guidance in shaping a distinctive brand identity that connects with audiences, fostering meaningful relationships and building a loyal fan base by offering monthly Blogs
Transform Your Music Career with NLP Techniques
Discover how Neuro-Linguistic Programming (NLP) techniques can transform your music career by enhancing creativity, confidence, and performance. Learn practical NLP methods to unlock your full potenti... ...more
Indie Artist Insights
August 11, 2025•3 min read
How to Name Your Fans: A Guide for Singers and Band Leaders
Learn how to creatively name your fans to boost engagement and build community. Get tips for aligning fan names with your brand, involving your audience, and ensuring simplicity for lasting impact. ...more
Indie Artist Insights
July 11, 2025•3 min read
Why Singers and Musicians Should Aim for Commercial Success First
Imagine a world where your music not only moves hearts but also lights up homes. Achieving commercial success first is not just a strategic move; it's an empowering journey that can transform lives—yo... ...more
Indie Artist Insights
June 09, 2025•4 min read
Essential Gear Every Live Performer Needs for Stellar Sound
Discover the best gear to record your live performances with top-notch audio quality. From portable recorders to wireless mics, this blog has must-have recommendations and tips for creating profession... ...more
Indie Artist Insights
April 30, 2025•5 min read
3 Reasons Why Artists Need Social Media for Label Discovery
Learn why social media is crucial for unsigned artists. Boost your visibility, engage fans, and attract labels' attention with these expert tips. ...more
Indie Artist Insights
April 10, 2025•6 min read
How to Set Up Your Music Career as a Business & Attract Labels
Learn how setting up your music career as a business can help you pitch to record labels, grow your brand, and achieve success as an artist. ...more
Indie Artist Insights
March 19, 2025•5 min read
What Independent Artists Can Learn from Heidi Montag’s Surprising Music Comeback
Learn how Heidi Montag's 15-year-old album topped iTunes charts using niche audiences, authentic storytelling, and community building. Tips for independent artists! ...more
Music News ,Indie Artist Insights
January 31, 2025•6 min read
Breaking Down Dunkin's "Shake That Ess" Campaign with Sabrina Carpenter
Dunkin's new campaign with pop star Sabrina Carpenter is creating buzz—and not just from the caffeine. The "Shake that Ess" campaign for the Brown Sugar Shakin’ Espresso uses humor, star power, and sm... ...more
Music News ,Indie Artist Insights
January 20, 2025•6 min read
Content Marketing Self-Audit Checklist for Musicians
Use this checklist to evaluate and strengthen your content marketing strategies. It’s designed to ensure you’re engaging your audience, maintaining brand consistency, and leveraging opportunities effe... ...more
Indie Artist Insights
January 07, 2025•3 min read
Case Study: Nicki Minaj - Mastering Value-Driven Branding
Dive into our case study uncovering Nicki Minaj's branding success! Learn how she connects with fans and builds an irresistible brand. Perfect for indie artists wanting to elevate their music game. ...more
case study
December 16, 2024•3 min read
5 Common Misconceptions About Authentic Branding for Musicians
As unsigned musicians navigating the vast seas of the music industry, the concept of branding can seem daunting. We often hear the term “authentic branding” tossed around, but what does it truly mean?... ...more
Indie Artist Insights
December 03, 2024•4 min read
How Independent Artists Can Profit from Sync Licensing
Navigating today's music industry can feel like a rollercoaster, especially when you're trying to make a living from your art. Album sales and gigs might not always pay the bills consistently, but hav... ...more
Indie Artist Insights
November 09, 2024•4 min read
Unleash Your Radiance
Caiti Patton
Jessica's guidance is approachable and tailored to your unique goals and lifestyle. Working with her made me feel genuinely supported and more confident in putting myself out there. I used to think I could manage marketing alone, but Jessica showed me the power of having someone who truly cares in your corner. She is thoughtful, insightful, and genuinely committed to helping artist thrive.
Kevin Lee
Jessica's coaching on social media for my band helped us with booking more gigs. She has done an awesome job managing the band's social media, brand guide, and EPK design. It has personally allowed me to do other things in all aspects of life and actually spend my time being creative. Hit her up, it works out fabulously. I should add that she's a legit music business person on the advertising and creative side.
Michelle Zabalo
Working with Jessica Northey completely transformed the way I present myself online. Her guidance helped me clarify my brand and bring my vision to life. She was so supportive every step of the way, and now I actually feel proud to share my website. I would highly recommend her to anyone who wants to build a strong brand and online presence.
Our Mission
Jessica goes beyond traditional techniques; her coaching services empower independent solo artists and band leaders to harness the art of persuasion and create compelling, story-driven messages that resonate deeply with fans.
With her extensive experience as a multimedia producer and strategist, Jessica recognizes the transformative power of communication in elevating musicians within the industry.
Having her as your instructor, you know you will have a music business coach and artist advocate on your side as you navigate through you're career. Book a call to learn which path is right for you.
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